(Answer) MGMT19128 Strategy and Change

Assessment Task:

The assessment involves the application of strategic management theories, concepts and tools covered in the unit to analyse a case. You are required to select a case from any industry. The objective is to analyse the case from the strategic management point of view, given the information they had at a particular point in time.

You are required to have a good understanding of the microenvironment and industry-related factors that influence a business to devise new strategies.

It is important that you recognise that internal resource and capability assessment is vital for a company before taking any new strategic initiative.

You are required to explain how a value chain analysis helps a business to identify the areas of competitive advantage and sources of threats.

A comprehensive understanding of three generic business-level strategies will give a better analytical framework to discuss why and how a business should pursue a differentiation strategy. You need to focus on the competitive benefits of a differentiation strategy.

This is an individual assessment with a maximum of 1500 words to be written in a business report format. Your submission should use a combination of at least 10 (ten) academic journal and textbook references. Please upload the assessment through the appropriate Moodle link.

Assessment must be uploaded as a .doc or .docx file (word file).

Any assessment with a ‘Turnitin’ score of more than 15% will be checked by the marker and unit coordinator for potential plagiarism issue although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the ‘Turnitin’ report, your assessment could be forwarded to an appropriate office/authority.

Detailed assessment criteria will be posted on the Moodle site in week 2.

Submission checklist for MGMT19128 Strategy and Change: Assessment 1 (Case study)

· Cover page with name and ID (use the cover page provided in Moodle)

· 1.5 line spacing and 12 size font in Times New Roman

· Maximum of 1500 words

· Submissions should be made in .doc or .docx format

· Note that if you are using Mac, you may need to change to the acceptable format before final submission.

· Submit online through Assessment 1 submission link in Moodle

Background of the case. (15%)

Discuss the importance of five forces model SWOT matrix and value chain analysis in assessing the nature of competition in an industry. Critically analyse when does a business should pursue a differentiation strategy?

Use macro-environmental and industry analysis to identify the core competencies of the company and its competitive advantages (30%)

Critically analyse the strategies followed by the company. (30%)

Discuss future challenges (15%)

Referencing (10%).

Please read the attached document on Assessment 1: Case Study guidelines before attempting the assessment. It contains key information such as the required format and assessment criteria.