(Answered) MGMT19128: 2 Presentation and Written Assessment
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Description
How to Formulate a Strategic Plan for a company to Expand its Operation
2 Presentation and Written Assessment
Assessment Task:
Assessment 2 is about formulating future strategic plan (maximum 2500 words) for a company. You need to choose one company from the five options listed for this assessment (see below).
Qantas Airlines
Australia Post
IGA
Davis Jones
Each student is required to write a critical and analytical strategic management plan using contemporary concepts, theories, and models. The students will have to use their cognitive knowledge and understanding in analysing various strategies (joint venture, strategic alliance, franchising etc.) for one of the recommended cases.
The students are required to use between 12-16 quality academic references (Academic texts, journals, reports, books etc.).
In order to demonstrate the ability to engage in appropriate research, students should read and utilise these texts and journals and publications and demonstrate a willingness to research beyond this minimum standard through additional texts, journals, and studies that reflect an ability to conceptualise key strategy and change management concepts and theories. A professionally written assignment using the APA referencing style.
See Moodle for more detailed assessment rubric.
Late submission and academic misconduct penalties apply as per the university regulations
Total Weighting 60%
Presentation 20 Marks (15 minutes). in the class (Week 12)
Written assignment 40 Marks
Word limit: 2500 words.
Submission checklist for Assessment 2
· Cover page with the name( s) and ID(s) (use the cover page provided in Moodle)
· 1.5 line spacing and 12 size font in Times New Roman
· Maximum of 2500 words
· The written report should be submitted in .doc or .docx format
· Note that if you are using Mac, you may need to change to the acceptable format before final submission.
· Submit the file online through Assessment 2 submission link in Moodle. Only one person needs to submit if working in a group. Please inform the unit coordinator if you are working in a group.
Week 12 Friday (9 Oct. 2020) 11:55 pm AEST
Australia Post
IGA
Davis Jones
Each student is required to write a critical and analytical strategic management plan using contemporary concepts, theories, and models. The students will have to use their cognitive knowledge and understanding in analysing various strategies (joint venture, strategic alliance, franchising etc.) for one of the recommended cases.
The students are required to use between 12-16 quality academic references (Academic texts, journals, reports, books etc.).
In order to demonstrate the ability to engage in appropriate research, students should read and utilise these texts and journals and publications and demonstrate a willingness to research beyond this minimum standard through additional texts, journals, and studies that reflect an ability to conceptualise key strategy and change management concepts and theories. A professionally written assignment using the APA referencing style.
See Moodle for more detailed assessment rubric.
Late submission and academic misconduct penalties apply as per the university regulations
Total Weighting 60%
Presentation 20 Marks (15 minutes). in the class (Week 12)
Written assignment 40 Marks
Word limit: 2500 words.
Submission checklist for Assessment 2
· Cover page with the name( s) and ID(s) (use the cover page provided in Moodle)
· 1.5 line spacing and 12 size font in Times New Roman
· Maximum of 2500 words
· The written report should be submitted in .doc or .docx format
· Note that if you are using Mac, you may need to change to the acceptable format before final submission.
· Submit the file online through Assessment 2 submission link in Moodle. Only one person needs to submit if working in a group. Please inform the unit coordinator if you are working in a group.
Week 12 Friday (9 Oct. 2020) 11:55 pm AEST
Solution
1.0 Introduction
Qantas Airlines an Australian airline company and it is owned and operated by Qantas Group. Jeststar is a low cost airline company that operates an extensive domestic, regional and international networks from its headquarter in Melbourne, Australia (Qantas Airlines , 2020). It services over 19 domestic destinations, over 15 international destinations including North America, Asia and Oceanic countries. As of 2019, it conducted approximately 5000 flights every week across its international destinations (Qantas Airlines , 2020). Just like its parent company Qantas Group, Qantas Airlines competes against companies such as Tigerair Australia and the Virgin Australia.
The aim of this report is to formulate a future strategic plan for the Qantas Airlines to address the issues facing the company. To understand these issues, this report first analyses Qantas Airlines ’s external and internal environment using management concepts and frameworks such as Porters five forces, value chain, core competencies and capabilities. After that, two strategies issues are identified. Next, this report provides a strategic plan for the company to address these issues as well as an action plan for implementing the strategic plan. Finally, a conclusion section is provided at the end of the report.