Description

MGMT19128-Strategy and Change

1 Case Study

Assessment Title

Discuss the importance of five forces model, SWOT matrix, and value chain analysis in assessing the nature of competition in an industry. Critically analyse when does a business should pursue a differentiation strategy?

Task Description

Assessment Task:

The assessment involves the application of strategic management theories, concepts and tools covered in the unit to analyse a case. You are required to select a case from any industry. The objective is to analyse the case from the strategic management point of view, given the information they had at a particular point in time.

You are required to have a good understanding of the microenvironment and industry-related factors that influence a business to devise new strategies.

It is important that you recognise that internal resource and capability assessment is vital for a company before taking any new strategic initiative.

You are required to explain how a value chain analysis helps a business to identify the areas of competitive advantage and sources of threats.

A comprehensive understanding of three generic business-level strategies will give a better analytical framework to discuss why and how a business should pursue a differentiation strategy. You need to focus on the competitive benefits of a differentiation strategy.

This is an individual assessment with a maximum of 1500 words to be written in a business report format. Your submission should use a combination of at least 10 (ten) academic journal and textbook references. Please upload the assessment through the appropriate Moodle link.

Assessment must be uploaded as a .doc or .docx file (word file).

Any assessment with a ‘Turnitin’ score of more than 15% will be checked by the marker and unit coordinator for potential plagiarism issue although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the ‘Turnitin’ report, your assessment could be forwarded to an appropriate office/authority.

Detailed assessment criteria will be posted on the Moodle site in week 2.

Submission checklist for Assessment 1:

• Cover page with name and ID (use the cover page provided in Moodle)
• 1.5 line spacing and 12 size font in Times New Roman
• Maximum of 1500 words
• Submissions should be made in .doc or .docx format
• Note that if you are using Mac, you may need to change to the acceptable format before final submission.
• Submit online through Assessment 1 submission link in Moodle

Assessment Due Date for MGMT19128-Strategy and Change task 1

Week 6 Friday (28 Aug. 2020) 11:55 pm AEST

Return Date to Students

Week 7 Friday (4 Sep. 2020)

Weighting

40%

Assessment Criteria

Background of the case. (15%)

Use macro-environmental and industry analysis to identify the core competencies of the company and its competitive advantages (30%)

Critically analyse the strategies followed by the company. (30%)

Discuss future challenges (15%)

Referencing (10%).

Please read the attached document on Assessment 1: Case Study guidelines before attempting the assessment. It contains key information such as the required format and assessment criteria.

Submission

Online

Group

Submission Instructions

On the Moodle Site

Learning Outcomes Assessed

• Undertake scenario analysis, assess risks, and align resources to achieve key priorities
• Assess how organisations use strategy in change management process
• Analyse how performance targets and key measures are set, monitored and improved at organisational, functional and individual level.

 

Graduate Attributes

• Communication
• Problem Solving
• Critical Thinking
• Team Work
• Information Technology Competence
• Cross Cultural Competence