(Solution) M001CRB 7002CRB Global Professional Development-Consultancy Assignment
M001CRB 7002CRB Consultancy Assignment
You are a new consultant working for International Management Consultancy
organisation (IMC is a fictional consultancy firm).
You are required to complete ONE consultancy project out of the choice of the
employer scenarios [See the link to the “Assignment Case Studies” on FutureLearn] which
must be completed by the assignment deadline.
You must use an employer video case study from the choice available on FutureLearn.
With reference to your chosen employer scenario, produce a 3000-3500 word report
which will be assessed on the following areas:
Section 1. An analysis of the company’s strategic position (30 marks)
Section 2. A set of recommendations to address the issues
identified (15 marks)
Section 3. An evidence-informed implementation strategy (25 marks)
Section 4. A reflection on key learning from the module (10 marks)
Organisation/academic writing (10 marks)
Referencing (10 marks)
You are required to follow the IMC consultancy report structure below.
IMC Report Structure
Your report should be 3000 to 3500 words.
Section 1: An analysis of the company’s strategic position
Provide an overview of the company you have chosen.
1. Identify and apply 2 appropriate tools and techniques to analyse
A) The internal environment of the company
B) The external environment of the company
2. This analysis of the company’s strategic position should include:
a) Leadership and communication
b) The company culture including its ethical and value base
c) The company’s position in the sector
d) A critical evaluation of the strengths and limitations of the tools
and techniques you have used
e) The client needs
3. Following your analysis on the company’s strategic position, identify the main
issues that you could advise the company to address.
NOTE: This section refers to Learning Outcomes 1, 2, 3 and is worth 30 marks
Section 2: Recommendations to the organisation
1. Based on your analysis in Section 1, propose 3 recommendations for the
2. Ensure that each recommendation is clear, has appropriate detail, is justified and
is feasible in this context.
3. Recommendations should refer to the leadership and communications strategy of
the company, taking account of internal and external stakeholders.
NOTE: This section refers to Learning Outcomes 1,3 and 4 and is worth 15 marks
Section 3: Implementation of Recommendations
1. Based on Section 2, explain how the company would implement the
recommendations put forward to support the changes in its strategic direction.
2. This section will include analysis of the following:
a) Leadership styles – this must include reference to different leadership
styles supported by theories, models and/or evidence.
b) Communicating the vision to the key stakeholders
c) Leadership strategy and the impact on organisational direction
3. This section considers the actions that should be taken by the company in order
to achieve the recommendations that you have described above.
NOTE: This section refers to Learning Outcomes 3 and 4 and is worth 25 marks
Section 4: Critical Reflection
All students, particularly at postgraduate level, need to reflect critically on the learning
Select and use a model (e.g. Gibbs reflective cycle) to reflect your learning experience
on the CMI module (i.e. FutureLearn course content, learning journeys, etc.) Consider
the following question:
1. How you might apply your learning and knowledge from this module to your own
area of study and future career aspirations?
NOTE: this section is worth 10 marks
I am a consultant working in the International Management Consultancy Organisation (IMC). The purpose of this report is to provide a consultancy report on Rolls Royce. This consultancy report provides an analysis of Rolls Royce strategic position and some set of recommendations based on the identified issues. The report also provides an analysis of the implementation of the recommendations as well as a critical reflection on the learning experience. Rolls Royce is the pinnacle luxury vehicles makers in the world and designer of large engines to a number of different industries including defense and civil. In terms of revenue, Rolls Royce is second after General Electric which had $95.2b in 2019 Fiscal Year whilst Rolls Royce had 20.97b during the same period.
To understand some internal business aspect of Rolls Royce, this report utilizes the SWOT analysis tool. A SWOT analysis model, is widely used to assess an organization’s current position in the market for strategic purposes including developing a new strategy (Yüksel, 2012). SWOT is an acronym of factors such as Strengths, Weaknesses, Opportunities and Threats. Strengths and weaknesses are the two components of the SWOT model that provides a view of the organisation’s internal environment.
One of the Rolls Royce strengths is its strong corporate culture. Rolls Royce corporate culture is to put people first. In the case scenario, Rachel summarises the company culture as ‘an organization with heart’ implies that the first and foremost focus of Rolls Royce is to care and protect the people including the employees and the customers. Rolls Royce is committed to looking after its people. This allows the company to be people centered which is in line with its line of business which according to Rachel is to put people in the air (Coventry University, 2020).
The second strength that Rolls Royce has is its undeniable high level of understanding their customers and their customers’ needs. In the case study, Rachel indicates that Rolls Royce does a great job understanding its customers which includes understanding their needs. Through open dialogue and interaction with the customers, the company is able to phenomenally understand its customers. Understanding customers’ needs is one way of ensuring that the company delivers exactly what the customers want thus meeting their needs and enhancing their satisfaction (Chernev, 2018). Rolls Royce considers itself a business service company focuses on understanding its customers’ needs including need for speedy delivery of products. As a result, Rolls Royce is able to ensure deliver to their B2B businesses in a way that ensures that those businesses are able to deliver to their own customers. Rachel however notices that with inadequate talent pool, the company’s ability to meet its customers’ needs in the future will be compromises in the face of the changing organizational design...…Click the purchase icon ABOVE to purchase full solution at $20